Press Release Author: Home demands change as the market grows
Industry: Real Estate
Press Release Summary: The one-home-fits-all approach can no longer sell on Sofia's competitive real estate market, experts claim
Press Release Body: Housing tastes and preferences in Sofia's property sector have markedly changed over the last several years, a recent report suggest. This has been the result of the still continuing construction boom in the city and the growing competition among real estate investors. With property investment amounting to over 40% of the country's total volume of investment and the sector's annual growth reaching 15%, the focus of home-seekers has shifted. The time of short-term strategies whose sole focus is on high profit and quick revenue is over - what counts now, for individuals and companies alike, is quality. Quality matters in location, infrastructure, construction materials, and design - features that are now considered essential. Sofia's typical property seekers today are successful business professionals or young families with a hectic daily schedule, who work hard, but also, have very high demands in terms of comfort and amenities. It is a common situation that they work at Business Park Sofia - the biggest business and office complex in South-Eastern Europe, with over 200 company offices, cafes, restaurants, and hypermarkets. Besides size, Business Park Sofia boasts excellent location and great transport connections.
While this customer profile remains a mystery for many property investors in the company, some have carefully studied and exploited it in order to be able to offer the property that meets clients' needs. One such company is Karrat Group Ltd., an ambitious real estate investment firm that is currently developing the complex City of Fountains. The unique complex is located only 400 m away from Business Park Sofia. It has been designed to meet the special living and pastime needs of successful professionals by offering them the high standards and varied amenities that they demand. In addition to top-class construction materials, design, and varied sports, leisure, and shopping facilities, City of Fountains offers a unique atmosphere, rendered by vast green recreation areas within the complex and a number of fountains throughout its grounds. These make it an undoubted favorite for spending one's free time after a hectic business day. Projects like City of Fountains are the future of Sofia's real estate sector, experts claim, because they are able to combine all the advantages of the 'perfect' home and guarantee a place of great comfort and functionality.
2022
